Paradoks Peminatan Bahasa Arab: Analisis Distribusi Mahasiswa Baru Program Studi Bahasa dan Sastra Arab di Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Rani Ismil Hakim

doi:10.51214/jicalls.v3i2.2283

Rani Ismil Hakim Sekolah Tinggi Agama Islam Negeri Mandailing Natal, Indonesia

DOI: https://doi.org/10.51214/jicalls.v3i2.2283

Keywords: Arabic Language and Literature, Enrollment Paradox, New-student Distribution, Study Program Choice

Abstract

The Arabic Language and Literature study program (BSA) holds a strategic position in developing linguistic, literary, and religious competencies, yet its enrollment does not always reflect its importance. This study analyzes the distribution of new students at State Islamic University of Mandailing Natal across 20 study programs, determines the BSA program's position within that distribution, and proposes directions for further research into factors that may explain its low enrollment. A descriptive quantitative approach was applied using population data, namely all 707 new students recorded across the 20 programs, without a sampling procedure. The analysis involved frequency distribution, percentage calculation, ranking, and inter-program comparison. The results show that BSA enrolled only 4 students (0.57%) of all new students, the lowest among the 20 programs. Arabic Language Education enrolled 11 students (1.56%), so the two programs directly oriented toward Arabic together accounted for 15 students (2.12%) of the total intake. In contrast, the Islamic Elementary Teacher Education program had the largest enrollment, with 187 students (26.45%). These findings reveal a stark gap in student distribution between BSA and other programs in an environment with a strong tradition of Islamic education. This condition is identified as an "Arabic-language enrollment paradox" that still requires further empirical verification, since this study did not measure the strength of that Islamic tradition or psychological interest; the enrollment figures are therefore interpreted as registration-based preference rather than a direct measure of interest. This evidence does not yet explain the causes of the low enrollment but provides an empirical basis for further research examining perceptions of Arabic, career prospects, family and social influence, program information, program image, and promotional strategy. The study recommends a data-based evaluation of BSA's academic branding, publicizing graduates' career prospects, promotion based on student and alumni experience, and further survey- and interview-based research.

References

Ajzen, I. “The Theory of Planned Behavior.” Organizational Behavior and Human Decision Processes 50, no. 2 (1991): 179–211. https://doi.org/10.1016/0749-5978(91)90020-T.

Alhaza, M. “The Impact of University Image on Students’ Choice of Higher Education Institution.” Journal of Education and Learning 10, no. 4 (2021): 112–123.

Basri, Irma Yulia, Mohammad Giatman, Nurhasan Syah, and Eni Elfina. “Analysis of Student Decision Factors in Choosing a Study Program.” Jurnal Kependidikan: Penelitian Inovasi Pembelajaran 8, no. 2 (2024): 140–154. https://doi.org/10.21831/jk.v7i2.62110.

Erdianti, O. F., and F. Baharuddin. “Pengaruh Citra Perguruan Tinggi terhadap Pengambilan Keputusan dalam Memilih Universitas 45 Surabaya.” Jurnal Manajemen Pendidikan dan Supervisi 4, no. 1 (2022): 25–40.

Galib, M., and M. Hidayat. “Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Memilih Program Studi pada Perguruan Tinggi.” AkMen Jurnal Ilmiah 17, no. 2 (2020). https://doi.org/10.37476/akmen.v17i2.888.

Harahap, D. A., D. Amanah, M. Gunarto, P. Purwanto, and K. Umam. “Pentingnya Citra Universitas dalam Memilih Studi di Perguruan Tinggi.” Niagawan 9, no. 3 (2020): 191–196. https://doi.org/10.24114/niaga.v9i3.20819.

Hartini, N., and A. Pitra. “Pengukuran Minat Pendaftaran Mahasiswa Baru: Studi Kasus Perguruan Tinggi Swasta di Jakarta.” Jurnal Manajemen Pendidikan 2, no. 1 (2024): 34–45.

Hemsley-Brown, J., A. Lowrie, and C. Chapleo. “What Defines ‘Successful’ University Brands?” International Journal of Public Sector Management 23, no. 2 (2010): 169–183. https://doi.org/10.1108/09513551011022519.

Hemsley-Brown, J., and I. Oplatka. “Universities in a Competitive Global Marketplace: A Systematic Review of the Literature on Higher Education Marketing.” International Journal of Public Sector Management 19, no. 4 (2006): 316–338. https://doi.org/10.1108/09513550610669176.

———. “University Choice: What Do We Know, What Don’t We Know and What Do We Still Need to Find Out?” International Journal of Educational Management 29, no. 3 (2015): 254–274. https://doi.org/10.1108/IJEM-10-2013-0150.

Khanna, M., I. Jacob, and N. Yadav. “Identifying and Analyzing Touchpoints for Building a Higher Education Brand.” Journal of Marketing for Higher Education 24, no. 1 (2014): 122–143. https://doi.org/10.1080/08841241.2014.920460.

Miolo, M. I., Damhuri, M. A. Fitrah, and D. A. Amrain. “Inovasi Pembelajaran Bahasa Arab bagi Mahasiswa Pemula: Pengembangan Bahan Ajar Berbasis ADDIE.” A Jamiy: Jurnal Bahasa dan Sastra Arab 13, no. 2 (2024): 636–656. https://doi.org/10.31314/ajamiy.13.2.636-656.2024.

Mudhar, Aisyah Aisyah, and Abdiyatul Hasanah. “Kesesuaian Minat Karier dan Keputusan Memilih Program Studi di Perguruan Tinggi.” PD ABKIN JATIM Open Journal System 4, no. 1 (2024): 109–115. https://doi.org/10.1234/pdabkin.v4i1.180.

Munajat, Y., and A. T. Ramly. “Strategi Branding Image dalam Pemasaran Jasa Pendidikan di Masa Pandemi Tingkat Perguruan Tinggi.” Diversity: Jurnal Ilmiah Pascasarjana 2, no. 1 (2022): 45–58. https://doi.org/10.32832/djip-uika.v2i1.5854.

Na’im, Tsalisa Miftah Nur. “Minat Mahasiswa Fakultas Ilmu Tarbiyah dan Keguruan terhadap Bahasa Arab.” Maliki Interdisciplinary Journal 3, no. 5 (2025): 2246–2253.

Nabila, Azzahra Putri, Evi Novitasari, I. S. Darmadi, M. A. Falahudin, S. Azizah, and J. T. Nugraha. “Faktor-Faktor yang Mempengaruhi Minat Mahasiswa dalam Memilih Program Studi.” Complex: Jurnal Multidisiplin Ilmu Nasional 2, no. 1 (2025): 40–46. https://doi.org/10.66341/complex.v2i1.53.

Nanda, L. Putri, E. Santi, and R. Irda. “Pengaruh Minat, Dukungan Orang Tua, dan Citra Kampus terhadap Keputusan Mahasiswa Memilih Kuliah di Jurusan Akuntansi Politeknik Negeri Padang.” Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) 1, no. 1 (2022): 79–85. https://doi.org/10.30630/jabei.v1i1.14.

Nugroho, Taufik, Nurhayati Aziza, and Sri Wulandari. “Analisis Faktor-Faktor yang Mempengaruhi Minat Siswa dalam Memilih Program Studi di Perguruan Tinggi.” Journal Central Publisher 1, no. 11 (2025): 1299–1305. https://doi.org/10.60145/jcp.v1i11.243.

Nur, Z. A. S., and K. Hikmah. “Students’ Interest in Learning Arabic through Turjuman Al-Qur’an.” Indonesian Journal of Islamic Studies 13, no. 4 (2025). https://doi.org/10.21070/ijis.v13i4.1788.

Panitia PMB STAIN Mandailing Natal, Bagian Akademik. “Data Mahasiswa Baru Tahun Akademik 2024–2025.” Data internal, tidak diterbitkan.

Putriana, J., and D. N. Kristiani. “Strategi Komunikasi STT Kadesi dalam Kegiatan Promosi.” Innovative: Journal of Social Science Research 4, no. 5 (2024): 6952–6970. https://doi.org/10.31004/innovative.v4i5.15814.

Ramadhan, A. H., G. Ramadhan, P. Alindra, C. S. Saladin, and N. Rifaron. “Fokus Kajian pada Hasil Belajar Mahasiswa Bahasa dan Sastra Arab UIN Sunan Gunung Djati Bandung.” Jurnal Pendidikan Tambusai 9, no. 1 (2025): 7418–7429. https://doi.org/10.31004/jptam.v9i1.25677.

Rukmana, S. R., A. A. Hasanuddin, Y. S. Baso, and H. Hasan. “Tren Penggunaan Teknologi AI (Artificial Intelligence) di Kalangan Mahasiswa Bahasa dan Sastra Arab di Kota Makassar.” Jurnal Sarjana Ilmu Budaya 5, no. 3 (2025): 28–44. https://doi.org/10.12259/jsib.v5i03.46033.

Syahbaniatiningrum, Nurfadhillah, Anwar Abd. Rahman, Mohamad Harjum, Muhammad Yusuf, Abd. Fattah, Nurkhalis A. Gaffar, and Baso Pallawagau. “Implementasi Metode Mubasyarah untuk Pembelajaran Bahasa Arab yang Aplikatif.” Darul Khidmah: Jurnal Pengabdian Masyarakat 1, no. 1 (2025): 29–38.

Yunita, Y. “Persepsi Mahasiswa dalam Pemilihan Prodi Bahasa Arab.” Tatsqifiy: Jurnal Pendidikan Bahasa Arab 1, no. 2 (2020). https://doi.org/10.30997/tjpba.v1i2.2796.

Zyubhaida. “Analisis Minat Mahasiswa Lulusan Pendidikan Bahasa Arab Tahun Ajaran 2023/2024.” Repository Universitas Muhammadiyah Yogyakarta, 2024.